Download Alpha Dogs: How Your Small Business Can Become a Leader of by Donna Fenn PDF

By Donna Fenn

Outsmart your rivals, jump to the pinnacle of the pack, and develop into an alpha puppy! How does an ordinary corporation distinguish itself on the market, generate better revenues than its opponents, and earn the lasting loyalty of shoppers and staff? Alpha canine tells the inspiring tales of savvy marketers who came across the suitable formulation and rose to the head. In her own and probing sort, Donna Fenn, a twenty-year veteran of Inc. journal, introduces 8 women and men who proportion their richly deserved insights and useful tips—from Chris Zane, whose retail motorbike store has perfected the artwork of shopper carrier, to Deb Weidenhamer, who remodeled a sleepy public sale condominium along with her cutting edge use of know-how. Alpha canine is a realistic guidebook for each present and aspiring self-starter who desires to stand out and prevail.

Show description

Read or Download Alpha Dogs: How Your Small Business Can Become a Leader of the Pack PDF

Best motivational books

How to Be a Wildflower: A Field Guide

A clean point of view, an out of doors exploration, a brand new event approximately to begin—How to Be a Wildflower is the ebook to rejoice those and different wide-open events. Encouraging self-discovery via encounters with nature, loved artist Katie Daisy brings her appealing work and lettering to this selection of activities and make, rates, meditations, traditional heritage, and extra.

Lead with Purpose: Giving Your Organization a Reason to Believe in Itself

Ask any chief: What could you supply to have a complete corporation choked with devoted staff prepared to move the additional mile? For your entire humans to interact as a unified strength, understanding precisely what they do, and why they do it? that includes illuminating tales, interviews, and profiles of leaders from quite a few fields, "Lead with function" exhibits readers the best way to take their agencies to the subsequent point with renewed concentration and greater course.

Heirpower! 8 Basic Habits of Exceptionally Powerful Lieutenants

Hardcover: sixty nine pages
Publisher: Air collage Press (2006)
Language: English

Extra info for Alpha Dogs: How Your Small Business Can Become a Leader of the Pack

Example text

Model trains dominated the floor, and the walls were lined with bins filled with balsa wood, chenille bumps, and squares of felt; the bicycle repair element almost seemed like an afterthought. In the middle of August 1981, Tom Scharf declared that he was going out of business soon and told Chris that he probably ought to find another summer job. The kid’s eyes lit up. He’d been fixing bikes for his buddies since he was 12 years old, earning as much as $400 a week by the time he was 15. “No one knew how old I was because I did everything over the phone,” says Zane.

While most customers spend no more than $20 on a bike pump, this customer had probably shelled out $60, so Zane knew he was a high-end purchaser. Secondly, because he was willing to have the pump repaired rather than simply buy a new one, Zane also figured he was thrifty—the kind of customer who would be thrilled to get something for nothing. Lastly, he knew Seduce Your Customers 27 that he could send the broken pump back to the manufacturer and get a full credit, so his out-of-pocket cost would be zero.

He goes around the room and asks for educated guesses, and it’s clear that most of these kids don’t have a clue about the grocery industry’s notoriously thin margins; they’re genuinely flabbergasted when he tells them the answer: 75 cents. After speaking to them for an hour or so, he turns them over to David Andrews, his son-in-law, who teaches for both the Dayton school system and nearby Sinclair Community College. Andrews uses a customer-service training program called Feelings, which he’s customized for Dorothy Lane, to bring home some basic customer service tenets.

Download PDF sample

Rated 4.18 of 5 – based on 9 votes